Why She Wanted a Mirrix
Today is the birthday of Mirrix President and CEO Claudia Chase. She started Mirrix Looms over 21 years ago out of a friend’s garage workshop. She hadn’t planned to start a company, at the time she was a stay-at-home mom and tapestry artist, but it seemed she wasn’t the only one in search of a high-quality, portable tapestry loom.
You see, as a mom of two, Claudia wasn’t able to spend all her time on one of her big floor looms like she might have liked. Instead she spent much of her days shuttling kids back and forth from soccer games and gymnastic meets and theater rehearsals and play dates. She often found herself itching to weave, but she hadn’t been able to find a loom that was both portable and fit her needs as a professional weaver. She wanted a portable loom that had:
A very old Mirrix print advertisement
And so she designed a loom that had all that. And she went into business and grew this wonderful company that really epitomizes the American dream. She’s grown her business slowly and steadily and has everything manufactured right here in America at a facility that is all kinds of awesome.
Sunshine House is located in Sturgeon Bay, Wisconsin. From providing group activities to training and supported employment, Sunshine House’s goal is to help people become more integrated into their community and to give them a place where they can be successful. The managers at Sunshine House take the time to understand the strengths and weaknesses of each employee and provide them with an environment where everyone can take pride in their work.
But more than that, she’s truly a great person running a great company. I’m constantly having to rein her in to comply with company policies. Otherwise she might just take her first slogan, “A Loom in Every Lap” a little too munificently.
She’s taught me that doing that right thing in business should always be a company’s first goal and in the nine years I’ve worked with her I have never once seen her choose the easy or the cheap way out.
So here’s to you, Claudia, to another year of doing the right thing and running a successful business without ever compromising your values. Here’s to a wonderful product that really is built to last a lifetime and a company built for a love of weaving not a love of earnings.
Let’s spread the Mirrix love today in honor of Claudia. Tell us in the comments why YOU wanted (or want) a Mirrix. What makes these looms special to you?