5 Tips To Sell Your Work Online
I happen to have a bit of expertise regarding this last point and I thought I would share a few tips for artists and crafters looking to sell their work online.
1.) Be visible.
This may seem obvious, but a strong and varied online presence is important to your success selling online. Don’t rely on just one platform to share your work. A website and/or blog is typically the foundation of any online presence. You can use it to tell your story, share your work and even sell. If you choose to sell instead on a site like Etsy or ArtFire, a website or blog is still important to bring customers to your selling page. You should also maintain a diverse presence on social media sites. Consider creating accounts on Facebook, Ravelry, Weavolution, Pinterest, Twitter and/or Instagram. Remember to not start with more than you can handle, though, as you want to keep these accounts active. A social media account can be a very powerful tool, but only if you use it consistently (more on that in tip five!)
Looking for a cheap/easy way to get started with a website? Consider an easy sitebuilding program like Squarespace or Weebly. If you’re looking for something free, WordPress and Blogger both have free blog or site options.
2.) Create content.
In the marketing world we like to say, “Content is King”. The more valuable content you create, the more chances you have to bring people to your site. Every blog post you write, every picture you pin and every video you upload gives you another chance to be seen.
Some examples of content are:
Remember, creating content takes time. It takes effort. And it doesn’t usually yield immediate results. Don’t get frustrated. Even if the content you are creating isn’t being seen much as you create it, that doesn’t mean it won’t be seen in the future. Let’s say you write a blog post about finishing beaded bracelets. On the day you publish it you may not get as many views on that post as you had hoped, but that content will be indexed by search engines and in a week, a month or a year someone searching for how to finish beaded bracelets may still find your content. That content will continue to work for you!
3.) Give things away.
By this, I don’t mean give your work away (although giveaways can be a useful marketing tool). I mean give away information. For example, if you’re a jewelry artist you might make an ebook detailing how to make a certain project or maybe you would create a .pdf with information on how to choose an outfit to go with different types of jewelry. Giving information away creates trust and builds loyalty among potential customers.
4.) Try video.
Devices and Internet speeds keep getting faster, which is a contributing factor in why video has become such an important medium to marketers in recent years. According to a study by Moz, including video in blog posts increases the number of people linking back to that post by three times.
All you need is a cell phone and a microphone and you can make videos of your own. These videos don’t have to be perfect to be useful. Tell your story, show your product and be yourself.
5.) Be consistent.
Think of a blog or social media site you visit regularly. You are probably fairly confident that when you visit, there will be new content there for you to enjoy. People are more likely to keep coming back to your blog or social media page if you are posting consistently. This doesn’t necessarily mean you need to post constantly as long as you’re posting consistently. Make a content calendar and decide how often, and when, you will post. I would recommend blogging at least once or twice at week to start, and posting to different social media sites at least once every day. If the social media posting seems overwhelming, you may want to consider a social media scheduling tool like HootSuite (which has a free version).
There are a lot of people trying to sell their work online and it can be difficult to cut through all the noise. Your job is to stand out. Tell a good (and true) story. Delight your customers. Share. Shine!